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WROSADO, The Brand

Wilfredo Rosado made his mark on the jewelry scene with modern haute joaillerie that combines couture craftsmanship with a hefty dose of glamour and unbridled creativity.

The debut of W. Rosado marks an evolution of his brand, as he once again breaks the codes of fine jewelry. With his innate passion for style, art and urban pop culture—and a rebellious spirit, Rosado reimagines precious materials, masterfully executed in unexpectedly dynamic ways. The result of several months of experimentation and collaboration with the world’s finest jewelry artisans in Paris, Valenza and Idar- Oberstein, combined with pioneering techniques used to forge a new language in fine jewelry, W. Rosado is both of-the-moment and thoroughly timeless.

It’s the next generation of cult classics, designed with bold style to empower women with modern symbolism, and yet effortless enough to wear every day.

WROSADO, The Brand

Wilfredo Rosado

Widely regarded as one of the jewelry industry’s true innovators, Wilfredo Rosado has made a career out of pushing boundaries and challenging norms. His interminable creative spirit and passion for design and craft are unequivocally the product of a unique journey that led him through the glamorous worlds of art, music and fashion at a time when anything seemed possible. As a protégé of Andy Warhol and a member of his inner circle Rosado was immersed in the dynamic downtown street-art and social scene, befriending artists like Jean-Michel Basquiat and Keith Haring, and forging a bond with urban pop culture that has lasted throughout his life.

He went on to serve as Fashion Director for Warhol’s celebrated Interview magazine, before leaving New York to work for Giorgio Armani in Milan. Over the next two decades, he would gain invaluable experience in fashion and the fine arts, along with a newfound sense of refinement and an obsession for artisanal details. This would also be the starting point for his love affair with jewelry, as Rosado began commissioning and designing pieces for himself. It continued upon his return to New York when Versace tapped him to create an inspired jewelry collaboration with leading artists such as Julian Schnabel and Marc Quinn, in support of the Whitney Museum of American Art.

In 2011, Rosado launched his groundbreaking high jewelry collection during New York Fashion Week. His pioneering designs were a seamless blend of master craftsmanship and modern style that exuded a sexy, yet sophisticated edge. Rave reviews from the press and glittering red carpet moments—thanks to a loyal following of top celebrities from Gwyneth Paltrow and Julia Roberts to Rihanna and Mariah Carey—earned him a place alongside the world’s leading jewelry design houses.

Never one to be formulaic, Rosado is continuously dreaming, experimenting and exploring what is possible in jewelry design. With the debut of W. Rosado and two new concepts positioned within the fine jewelry space, he is once again setting out to break the rules. Cleverly reinventing traditional luxury materials with a playful street style twist and combining state-of-the-art finishing techniques with bold graphic motifs, Rosado at once defies convention and changes the conversation, while expanding his brand to new audiences and new possibilities.

Wilfredo Rosado currently resides in New York City where he serves on the Board of the City Parks Foundation and is active in a number of arts and cultural organizations.

Wilfredo Rosado

Pearl Id

With an unwavering eye on fashion and street style, Wilfredo Rosado spotted a resurgence of the playful beaded bracelets with initials that were a favorite childhood accessory on both kids and his artist friends.

Combining a sense of wit and craftsmanship, he created his own luxurious interpretation by transforming precious pearls (one of his favorite jewels) into precious monogrammed W.Rosado keepsakes. It wasn’t an easy endeavor: Rosado sought out the finest artisan stone-cutters in Idar-Oberstein, Germany to carve the pearls. After months of experimentation and even developing specialized tools, Rosado and the artisans finally mastered a way to gently carve initials into exceptional Australian South Sea pearls.

Artisan goldsmiths in Valenza, Italy forged the gold and diamond letters, and then set them into the pearls. The new cult classic also comes embedded with colorful gemstone symbols, including a marijuana leaf, a heart, a star, a cross and a star of David. Sold as single jewels or in combinations of diamond-studded letters to create names and words, Rosado’s playful pearls elevate a perennial design.

PEARL ID